![]() With it, you can evoke the desired emotions and impressions in customers. And black – red, lilac, yellow and orange.Ĭolor is the most important part of logo design. Although blue, red and black are the most suitable for white. We want to say right away that almost all colors look great with black or white. Below is a list of the coolest combinations. Therefore, in a duet to your ideal shade, it is very important to choose an equally ideal ally. And they always use at least two or three colors. Logo color combinationsĪs you know, monophonic logos do not exist. If you want to show through your logo that you are a caring company, then choose this tone. Naivety and softness, a kind of innocence and femininity – this is how you can characterize the pink color. True, if you sort it out with him, then he can carry an alarming message Pink But it is better not to use shades of yellow in its pure form. Means natural freshness and optimism Yellowīright and cheerful color! What can I say, the real sun! It gives positive emotions and looks unusual in logos. But in logos, it symbolizes functionality, novelty, financial prosperity. True, its overabundance can mean inexperience and envy. The color of nature has a positive effect on the nervous system. However, due to the fact that it is parsed into logos most often, you need to approach its use with originality. ![]() In logos, it will mean confidence, loyalty, recognition. Indeed, in addition to calmness, he also charges for success. In the business palette is the most popular. It inspires, gives a feeling of peacefulness and eternity. It is these associations that come to mind when looking at the blue color. ![]() In the logo, he emphasizes that you are creating a product of “royal blood” Blueĭepth, calmness and a certain coldness. Violet is nobility, spirituality, mysticism, grace and high cost. It is especially loved by luxury goods manufacturers. It carries something refined and mystical. Simultaneously excites and calms, attracts and repels. It is used where it is no longer necessary to attract the attention of customers, because they go to them themselves Violetĭue to the fact that it is a mixture of the warmest and coldest shades, it has an ambivalent reputation. It is more often than usual chosen by serious organizations with a worldwide reputation. It is he who will help to express his rich experience and steadfastness. In logos, it most often symbolizes stability and self-confidence. In logos, it is most often chosen as a background, since it cannot exist by itself Black On the other hand, this color symbolizes emptiness and purity. It will also energize and motivate you to new victories. It drives away fears and darkness, removes negativity. What about other colors? Whiteĭespite its neutrality, it energizes a person. But the color of orange will cause a feeling of warmth and homeliness in the soul. And so he is able to encourage a potential buyer to take decisive action. For example, scarlet will excite the nervous system. So in order to make your brand recognizable, you need to choose those colors that will evoke certain associations.įirst of all, pay attention to what feelings this or that shade awakens in a person. A person feels it on a subconscious level. The meaning of colors in the logoĮach color carries a specific message. If a manufacturer plans to work with them and wants to place their products on their shelves, then registration of the logo is indispensable. In addition, the presence of a logo, a trademark is one of the requirements of retail chains. Logos help customers distinguish similar products from competing brands. To date, over 500,000 trademarks have been registered, so it becomes more difficult not to repeat yourself. It must be registered, in which case it will have legal protection against forgery and plagiarism. The logo must be unique and different from existing ones on the market. For example, everyone knows what the logo of Nike sportswear or the Yandex search engine looks like. Such symbols are used by business and individuals for self-identification and growth of recognition. What is a logoĪ logo is a graphic design of a brand image, an emblem. In this article, you will learn about the meaning of the most popular colors and their most successful combinations. After all, color is what affects the perception of your logo, and, accordingly, the entire company. The wrong color in the logo is one of the most common problems among companies. So, you need to create a really cool logo. After all, no matter how hard you try, they are met by clothes. And the image, first of all, is a well-designed logo. Do you know what potential customers pay attention to first of all? To your image.
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